Coca-Cola is relaunching its share a coke campaign. Cans with first names are already available in France (classic and zero), and Cherry cans are marked Amie(e). No official communication on the Coca-Cola France website, but Benelux announces the return of the share a coke campaign from April 28 in Belgium. As the press release recalls, the first share a coke campaign was launched in Sydney in 2011, before spreading to 80 countries.
